All of which, and more, performed that year. These artists included Trippie Redd, Lil Skies, Lil Mosey, Gunna, Ski Mask the Slump God, and Famous Dex. Many artists who worked closely with Bennett supported the event and what it stood for the community. ![]() But, Bennett has worked to break this stigma down by hosting Lyrical Lemonade’s first summer music festival, Summer Smash, 2018. For some people, it’s beneficial to move out of Chicago once you’re in a position to do so, but I think that there is also something to say about trying to give back to the city.” – Cole Bennett, COMPLEX Interviewīennett recognizes the harsh environment that surrounds the small communities of Chicago, which makes venues nervous to book hip-hop events in the city. “I am in a position where I can help possibly make Chicago that next city, the next L.A., in terms of resources and hubs,” he says, “and really just make people more aware of the music culture here. Although Bennett admitted moving his business to larger cities, like New York or Los Angeles, would make his business grow even faster, he wanted to stay where the roots of his goals lie. But, no matter what offer came his way, the “windy city” continued to drag him in. You can watch Bennett’s work develop in his Music Video Reels located on the Lyrical Lemonade YouTube channel.Īfter working with other big-name artists like Juice Wrld, Kanye West, Trippie Redd, etc., Bennett found his work reaching outside of Chicago. All of his videos add animation to enhance the classic editing done. What made him stick out was his specific editing style. At the age of 22, he had already created more than 300 music videos. ![]() This made him one of the most in-demand video directors in the market, for a quickly developing punk subgenre formed from the work of the SoundCloud youth. In 2017, Bennett began working with artists like Lil Pump, Ski Mask the Slump God, and Famous Dex. It was all happening right in front of your eyes, and it was the craziest thing.” – Cole Bennett, COMPLEX Interview The weekend made it clear that SoundCloud rappers are the present and future of hip-hop, and their young fans will be there to back them up.A post shared by Cole Bennett “You’d see Vic Mensa just walking down the street. For a moment it seemed as if Juice would perform one more song, but there was no more time, and the festival ended on an electrifying note. Once he was finished performing, the crowd chanted for an encore. Smoke filled the air as Juice WRLD captivated the entire park with his sing-y rap cuts that vary in mood from dark to heavy, like “Empty,” and more upbeat songs like “Fine China.” In a somber moment, he played clips of interviews of each of them, honoring the legacies of the late performers. During his headlining performance, Juice WRLD dedicated his song “Legends” to XXX, Mac Miller and Nipsey Hussle. Tributes to the controversial XXXTentacion - before his death he had been charged with aggravated battery of a pregnant victim, false imprisonment, witness tampering and domestic battery by strangulation - were riddled throughout the weekend. The audience threw up their X’s in honor of the late rapper XXXtentacion while wholeheartedly singing along to his “F- Love,” which featured Trippie. He is one of the most successful of the SoundCloud rap generation and has an almost cult-like following. While Da Baby’s set was reaching its close - he had a woman on stage topless, twerking in black underwear - swarms of fans sprinted to the other stage to see Trippie Redd. ![]() People react during a performance by City Girls at the Lyrical Lemonade/Summer Smash festival in Chicago's Douglas Park on Saturday, June 29, 2019. The storm lasted for a few hours but once it passed, gates reopened at about 5:30 p.m. In response, disgurntled fans chanted obscenities in protest and stood around befuddled, as staff and security urged everyone to leave through emergency exits immediately.Īttendees ran for cover, many congregating at nearby Collins Academy High School, Mount Sinai Hospital’s parking garage, under the tents of vendors who had posted up outside the festival gates, or anywhere that could provide cover as a torrential downpour and high winds began to batter the area. Around 2 p.m., about two hours in as Yung Baby Tate’s set was ending and IDK’s had just began, an announcement was made that a severe storm was making its way to the area, so the festival would be suspended until further notice. ![]() Sunday was met with a host of difficulties. People chill out on a school bus while attending the Lyrical Lemonade/Summer Smash festival in Chicago's Douglas Park on Saturday, June 29, 2019.
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